A New Label in Menswear for the UK & Ireland


Drawing on a heritage of over 125 years, the global lifestyle apparel and accessories brand, U.S. Polo Assn. enters the UK & Ireland menswear market with a spirited and dynamic debut collection for spring/summer 2019. 

As the official brand of the United States Polo Association (USPA), one of the oldest sanctioning bodies in the nation, the launch of the pioneering UK & Ireland range embodies the authenticity and aspiration of the global retail brand. Building on a powerful portfolio of 1,100 stores, in addition to an extensive distribution of wholesale retailers, the unbeatable retail presence continues to thrive with global expansion in excess of $1.6BN in retail sales.

The spring/summer collection encompasses a rich history and character, quality design and modern functionality. Always classic and true to its roots, U.S. Polo Assn. designs the varsity capsule range to capture iconic Americana. Inspired by high goal polo and represented by a confident palette of red, white and blue, the Spring capsule conveys a true varsity message. Sporting stripes are accompanied by bold USPA wordmark graphics and colour blocking is used throughout the range to reinforce an integral sporting aesthetic. 

An energetic core range embodies the polo destination – Wellington – in the sunshine state of Florida. Infusing versatile designs with an upbeat sense of style that effortlessly illustrates the home of the sport of polo. Colour takes centre stage, with a focus on bold brights alongside understated neutrals. The striking seasonal trends deliver signature stripes, tropical polo graphics and original sports details for an authentic athleisure look.

Launching with strategic retail partners and independents, the spring/summer menswear range will be stocked in Arcadia stores and on Next.co.uk from the end of March and selected House Of Fraser and USC stores from June 2019. 

 

Daniel Windross