Russell Athletic Debuts Spring/Summer 2020 Kidswear Collection

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Russell Athletic Debuts Spring/Summer 2020 Kidswear Collection

Authentic athletic apparel with more than 115 years of history, Russell Athletic creates stand-out sporty styles designed to keep comfort, authenticity and utility top-of-mind. Activewear made to move makes fashionable looks an easy addition to any wardrobe. Made with a fresh and young approach the strong athletic heritage receives an injection of strong colour, bold branding and print.

Street and Sportswear

Sports-inspired styles build bold outfits of camo and core colours of red, white blue and black. Not designed to blend in, an all over camo print accentuates graphics and elevates everyday basics, including the crew neck sweatshirt, hoodie, logo t-shirts and sweat shorts. For a stand out statement, team with the key cargo shorts and tonal logo prints.

Colour blocking and contrasting panels make basics pop with complementary colours of tango red, navy blazer, black and white. Championing sweat sets for a laid-back look with a retro feel and vintage designs including the red and white raglan tee.

Sporting Stripes

Infused with summer colour, brights of lime punch, pink and turquoise boost off-duty essentials. Energising stripe prints emerge adding a contemporary twist alongside classic collegiate graphics on a neutral palette of grey, white and navy. Mix and match graphic tees, sweatshirts, hoodies, joggers and shorts.

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For more than 115 years, Russell Brands, LLC, has supplied America’s athletes and teams with the latest innovations to help them perform at their best and is a leading supplier of apparel and team uniforms at the high school, college and professional levels. Russell’s collegiate licensed products and athletic wear are broadly distributed and marketed through department stores, sports specialty stores, retail chains and college bookstores. For more information, please or @RussellAthleticEU on Facebook and @russellathletic_eu onInstagram.

About Brand Machine Group

The Brand Machine Group (BMG) is an international fashion licensing specialist, housing a diverse and industry-leading portfolio of fashion and sports brands across clothing and accessories. From original fashion icons to authentic heritage labels BMG is a destination for branded fashion. Providing industry-leading manufacturers and distributors for an elevated offering in the marketplace. For more information, please visit or @brandmachinegroup on LinkedIn, Instagram and Youtube.

For further information
Brand Machine Group
 - Gina DiGregorio- Head of Marketing
Phone: +44 (0) 7741635 984 – E-mail: Brand Machine Group:

Follow @BrandMachineGroup on Instagram, LinkedIn and YouTube

Daniel Windross