Russel Athletic x BMG

Future Brands Limited (“FBL”), a member of the Batra Group of companies and based in London is proud to announce its new license partnership with the Brand Machine Group, based in London. 

FBL, a Master Licensee of Russell Athletic® sports and casualwear brand, will launch a full collection of children’s wear apparel and accessories across EMEA region, through its license partner Brand Machine Group (BMG). BMG is an international specialist in fashion licensing and children’s wear products. The license agreement between BMG and FBL will enable BMG to design, manufacture and market children’s wear apparel, accessories and essentials between the ages of 0-15 years within the UK and EMEA region. 

For further information

Future Brands Ltd (Russell Athletic) - Claude Troisfontaine- European CEO

UK HQ Phone: +44 (0)1923 288550 – E-mail:

Batra Group:


Brand Machine Group - Gina DiGregorio- Head of Marketing

Phone: +44 (0) 7741635 984 – E-mail:

Brand Machine Group:

Follow @BrandMachineGroup on Instagram, LinkedIn and YouTube

Daniel Windross