Henri Lloyd Launches First Boys Collection for Spring Summer 19


Henri Lloyd is The Original British Sailing Brand which continues to push the boundaries with the eagerly anticipated launch of childrenswear. They have appointed Brand Machine Group as their international childrenswear licensee who will launch the first collection for Spring/Summer 19.

With technology borne at sea Henri Lloyd has over half a century of providing premium and protectiveouterwear. With an unrivalled reputation for technical innovation and quality the childrenswear collection willfocus on functional lifestyle clothing which reflects the brand’s core values, equipping the next generationfor their active and adventurous lifestyles. The authenticity of Henri Lloyd as a jacket specialist and British brand enriches the portfolio of Brand Machine Group.

‘Brand Machine Group was the obvious license partner to launch the first childrenswear range for Henri Lloyd. With over 35 years of experience managing, designing and delivering quality product for a portfolio of global childrenswear brands. We are very proud to launch this range which captures Henri Lloyd’s DNA of technical and innovative products’. Says Graham Allen, Country Manager UK, Henri Lloyd. The range will also be available in Henri Lloyd stores and online from 2019.

SPRING

An authentic British heritage and history of innovation informs classic design in bold colour inspired by the elements. Stone and greys ground the colour palette with bursts of red orange and lapis blue. Outerwear transforms fashion favourites with a smart aesthetic but designs of the moment. Carrying a flow of authentic graphics throughout, key pieces exhibit original brand callouts and sailing graphics straight from the racingboats of Great Britain.

SUMMER

Summer shifts to pastel hues of frost, soft pink and eggshell blue, painting nautical stripes in new shades. Adding buoyancy to the line, a sharp golden kiwi yellow, calypso coral pink and green excite wardrobe staples and make highly functional garments a fashionable statement.

 

BOYS 3Y - 15Y

Prices range from £16 - £120

Daniel Windross