With a philosophy firmly rooted in British menswear, Farah craft pared-back classics for modern living, balancing aesthetics with function, for design with true permanence. Originally hitting its iconic status in the UK, the brand was an instant hit in the 70s amongst the Mods through to the Rocker-Billys. Journeying to the Britpop artists of the 90s, Farah became a brand of choice and a badge of honour amongst fashion and music followers.
Farah offers timeless styles blended with fashionable trend-led pieces that are affordable and accessible. Allowing consumers to express their own unique sense of style with an effortless appeal. In a market where brands with a heritage look backwards, Farah looks to what’s happening today in order to stay relevant to its style-savvy consumer. Creating garments with a clear Farah signature that subtly references its rich heritage and the menswear line, alongside accessories and swim.